Underground Books is excited to host another pop-up black owned vender on Saturday, November 27. 

At the age of 15, Shaker Heights, Ohio native Ethan Holmes launched Holmes Made Foods LLC with his grandfather’s applesauce recipe and ambitious dreams of entrepreneurial success.

From humble origins in his family’s kitchen – acquiring raw materials as Christmas gifts – Holmes built his brand of all-natural applesauce through sweat equity and persistence. Over the past 8+ years, Holmes has diligently grown his operations and distribution by leveraging his personal network, pitching his product at every opportunity, and listening to the advice of business mentors. Along the way, Holmes and his company have won a number of entrepreneur pitch competitions, earning capital infusions to fuel business growth.

Today, Holmes Mouthwatering Applesauce is available in retail locations in across the U.S.